Our Newletter plus Tips

Tip - Are you 21

We keep seeing a questionnaire asking if your 21 before entering your wine site. First off we have to ask why?

If for some reason you are in a locality that requires this, then wouldn’t a simple statement on your front / first page saying the visitor needs to be 21 be sufficiant?

The reason we object to this simple questionnaire is that many search engines will stop right there. they will not continue to index your site and add your data to their databases.  This means you will not get traffic from these search engines when your customers ask for anything other then the winery name.  If your customer knows that they want ABC wines and inputs ABC wine you will show up, but if they input ‘wine tasting in Jackson county, ABC Winery will not show.

This argument is also true of many splash screen and flash presentations before you enter a site.

80 percent web sites

What’s an 80 percent web site? well to us it’s one where we have already done 80 percent of the hard work.

Designing a fresh look is difficult, what will look good and be readable. Not all combinations work so we are trying to find the colors that compliment and the text styles and sizes that are readable. We have looked at just about every winery web site that is in Oregon and Washington, and there is some really great work out there. And then again!

One of the most common errors we see is where the color of the background and the color of the text is to close. There isn’t enough contrast to make the page easy to read. Or maybe there is to much contrast, a black background with white text. That’s close to what we have here, but we chose to use a dark grey and BOLD our text. You may not like it, but you can read it.

In between projects we have time to polish our options and come up with new ideas and new looks, so we have decided to add to our site ’80 percent winery web sites’. Who knows, you might see something that is just what you want or is a great starting place for your new look. These are not used as mass templates, but one off uses. If it’s what you want, we won’t sell the same one twice.

What’s the benefit to you? A complete, well thought out online store or brochure for you with minimal wait. And most of the debugging already done.

Take a look at what we have currently available, and check back often to see what’s new. It’s also a place where we can try new projects like our new 24/7 booking system.

Internet Solutions by Red Hills Media

 


A Red Hills Media Solution

OregonWineTasting.org